For the eleventh consecutive year, Canon U.S.A., Inc., a leader in digital imaging, announced its parent company, Canon Inc., has been ranked among the top 50 of the 100 Best Global Brands for 2011 by Interbrand, the leading brand consultancy. The Company, which placed 33 for the third year running and enjoyed a two-percent increase in brand value from 2010, is ranked as one of the top electronics manufacturers and the number three overall Japanese company on the list.
"This prestigious distinction reaffirms Canon's position as an innovative industry leader, dedicated to meeting the diverse needs of our customers throughout the world," said Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A. "The Canon brand is recognized for its rich 70+ year heritage of delivering rich technology while continuing to strive to be an environmentally conscious organization."
According to Interbrand, "Canon continues its leadership position in the consumer digital camera market with a stable of innovative products and a loyal customer base. In a fiercely contested category, the brand is setting itself apart from the pack through its devotion to corporate citizenship." The consultancy also recognized Canon for its environmental sustainability initiatives and product recycling programs, as guided by the Company's corporate philosophy of Kyosei.
Interbrand's ranking method looks at the ongoing investment and management of a brand as a business asset, meaning its method takes into account the many ways in which a brand touches and benefits its organization. The three key aspects that contribute to the brand assessment are: the financial performance of the branded products or services; the role of the brand in a consumers' purchasing decision process; and the strength of the brand.
Original source: Canon Ranks Among Top 100 Global Brands For 2011
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