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Thursday, June 26, 2014

Epson Bets on InkJet Printer Revival

Epson Printer Cartridges
Epson's president has stated that inkjet printers are the company's "mainstay".

Wall Street Journal reported on Epson President Minoru Usui's views on the company's future, noting that "inkjet printers are Epson's mainstay", and that the company is betting on the "revival" of the technology to grow its business worldwide.

Usui stated that whilst "other printer companies are racing to introduce" 3d printers, Epson believes there is still "opportunity" in 2d printing, adding that he believes 3d printers "lack precision and efficiency, and operate with too limited a range of materials for commercial use". To that end, Epson will not introduce a 3d printer "until it has developed a model for industrial use", which may not be for another five years.

Noting his belief that "existing 3d models are mostly for making plastic toys and things like that […] to Epson, this is a highly limited market", Usui and Epson are said by the article to be "counting on" the inkjet market "to bring back growth", with stock prices rising by 19% this month alone showing a growing confidence in the company's products.

Goldman Sachs Analyst Toshiya Hari stated that Epson's stock "had been really beaten down […] people were saying, ‘We won't be printing in two years’ […] now we're getting calls from US investors that can't believe a printer company is having this kind of rise", with business inkjet said to be part of the reason for the OEM's growth in popularity.

Tetsuya Wadaki, Analyst at Nomura Securities, added that whilst "big corporations may be reluctant" to use inkjet printers over laser, many OEMs are focusing on SMBs, for whom the machines "could be adequate for […] it is a huge business opportunity for Epson". The OEM plans to invest $100 million in expanding a production line for its business inkjet printer print heads, and still continues to make "most of the principal parts in its printers" and assemble them.

Uusi noted that Epson had previously chased markets "just because they were big", but that "in the future we will focus on our core technology. I'm not interested in making a smartphone—anyone can do it. The important thing is the core technology, not the device. If we could make refrigerators with inkjet technology, we probably would".

Source: The Recycler

1 comment:

james karlo said...

When the industrial inkjet printer is running, although the ink and solvent is well sealed in the vessel, the organic chemistry is volatile all the time, especially in hot summer.
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Since 1999 we have been a major supplier of original brand (OEM), compatible replacement and remanufactured Premium Quality inkjet cartridges, laser toner cartridges and other printer supplies. Our customers range in size and include the United States Government, small and large businesses, schools and individuals. Each of our customers is equally important to us and is treated with the same friendly professionalism. Visit us at Price Less Inkjet Cartridge Co.