HP Releases New Laser Printers and Toner Supplies

The new range of printers are the "smallest and fastest LaserJets" released, with HP stating that the launch "represents our most significant laser printing re-engineering since the introduction of the first LaserJet in 1984". The machines, "designed to make businesses more efficient", contain new toner cartridges using JetIntelligence technology, and use "up to 53% less energy, take up to 40% less space and wake up, print and duplex in a fraction of the time", according to HP.

The new machines include the Color LaserJet Pro M252 series, MFP M277 series, and the M552 and M553 series, with all the devices featuring a "smaller footprint, easier set-up and installation" and "up to 40% faster printing from sleep". The M252 series is around 33% smaller than competitors, and is aimed at "small workgroups", with the "fastest first page out in its class" alongside mobile printing compatibility.

The MFP M277 series meanwhile is the "smallest laser MFP" and offers "the fastest two-sided printing in its class", while the M552 and M553 series are "ideal for larger workgroups of 5 to 15 users printing up to 6,000 pages per month", with high speed prints, the "lowest total energy consumption and fastest double-sided printing speeds in their class". These two are also the firs machines to include Google Cloud Print 2.0 for cloud printing.

The toner cartridges feature "the latest in toner formulation", with HP's JetIntelligence technology and ColorSphere 3 toner offering up to "33% more professional-quality prints" and "protection against counterfeits" with "innovative anti-fraud technology". The ColorSphere 3 toner is "the latest in toner formulation", according to HP, and features a "durable shell and soft core" designed to "keep up" with the high-speed of the machines.

Despite the "more durable shell", the soft core of the toner particles melt 'at a much lower temperature, requiring far less heat to melt", with the result "higher page yields from a more compact and energy-efficient printer". The cartridge meanwhile delivers "more pages with fewer interventions", with page maximizer technology allowing for "less internal wear" and "more pages per cartridge", while new print gauge technology "intelligently predicts toner levels".

The anti-counterfeiting technology is "built into every JetIntelligence toner cartridge", with HP stating that customers "have more protection that easily identifies counterfeit cartridges", and assisting "customer-initiated anti-theft and office-wide printing policies". Auto-seal removal meanwhile is said to "make cartridge installation easier than ever". The JetAdvantage Private Print function meanwhile allows users to protect print jobs in the cloud and on the machines.

Tuan Tran, Vice President and General Manager of HP's LaserJet Hardware and Technology Organisation, commented: "Business customers are looking for smart, affordable solutions that seamlessly integrate into today's smaller, more communal work spaces. We started with the customer and designed the new LaserJet platform from the inside out to be leaner, faster and smarter than ever before to help meet the demands of the modern office."

The printers will be available from 1 April, with the M252 at a recommended price of $225, the MFP M277 of $346, and the M552 and M553 of $560.

Source: The Recycler