On October 7, Canon announced the launch of a new branding effort, combined with a new logo and tagline. The logo incorporates the traditional Canon logo text along with a 3D visual of an expanding box and the tagline "See Impossible."
The box, according to Canon, symbolizes the company's desire to "break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a company that empowers the creative spirit within its people and customers."
The associated website, seimpossible.usa.canon.com, is, according to Canon, a "digital hub housing consumer, professional, and commercial stories of inspiration, imagination, and innovative end-user applications of Canon imaging technology." Two sides of the box depicted on the site feature links: "See self-publishing" shows on-demand printing solutions, with a menu link to Canon's production print solutions, while "See smarter business" offers information on Canon office solutions and workflow automation. There are also links to Canon eye care technology and radiography systems.
"As a technology-based brand, Canon is constantly challenged to empower its customers in today's high-tech and fast-paced world in which new apps and innovations are launching every single day," said Joe Adachi, chairman and CEO for Canon U.S.A. "With imagination and customer focus at the core of the Canon business model, 'Canon See Impossible' will highlight the combined technological innovation and human ingenuity that makes the impossible possible. Our new rallying cry will extract creative thinking from a place of isolation, encourage exploration of the unknown, and showcase our creativity as it impacts the real world with limitless possibilities."
Source: Actionalble Intelligence
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